What is Affiliate Marketing?

Affiliate marketing is a collaborative strategy where individuals, known as affiliates, partner with businesses to promote their products or services to a wider audience.

These affiliates use unique tracking links or codes to direct potential customers to the business’s offerings. When someone makes a purchase through the affiliate’s link, the affiliate earns a commission or a predetermined percentage of the sale.

This method benefits both parties, as businesses expand their reach, and affiliates earn income by leveraging their audience and marketing skills.